Description
German sportswear giant adidas and Grammy Award-winning Kanye West debuted the first Yeezy adidas collection in 2015. West was on the rise to becoming the biggest name in the music industry when adidas offered him the ownership to create the Yeezy Empire. Between West’s clout and adidas’ retail force, the adidas Yeezy collaboration disrupted the streetwear industry as an innovative sneaker design.
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